A NEW TAKE ON WEALTH: GEN Z’S SOFT SAVING

A New Take on Wealth: Gen Z’s Soft Saving

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, economic success adhered to a familiar pattern: earn continuously, save strongly, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh point of view. As opposed to concentrating only on long-term accumulation, this generation is focusing on equilibrium,

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